Posted by: Memo | July 25, 2007

A truck full of books

A friend of mine sent me this picture about a great marketing idea: wonderfully executed photographs/art on hauling trucks. They had others besides this one, but this one is just plain awesome.

Besides colorful bookmobiles cruising city streets, I haven’t seen this kind of clever marketing that advertise library services. Or billboards, for that matter. Let’s aggressively market/advertise our local libraries. Viral advertising on the web is a good step, but let’s start targeting the ones not on the Internet superhighway.

book-truck.jpg

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