A friend of mine sent me this picture about a great marketing idea: wonderfully executed photographs/art on hauling trucks. They had others besides this one, but this one is just plain awesome.
Besides colorful bookmobiles cruising city streets, I haven’t seen this kind of clever marketing that advertise library services. Or billboards, for that matter. Let’s aggressively market/advertise our local libraries. Viral advertising on the web is a good step, but let’s start targeting the ones not on the Internet superhighway.